MM essay free essay sample

WT2 Real-time Earphone Translator can translate different languages in real-time. This feature could greatly satisfy different group of users like businessman, gregarious people and tourists. For instance, international tourists and businessman always have requirement of communicating with foreign people. As a result, they used to hire an interpreter or translator with them during the journey or communication (Stacey, R. , 2012), WT2 Real-time Earphone Translator can easily change this phenomenon. After users wear this product, conversation could become enjoyable and easier, they do not need to wait for the translation from their assistant anymore and can also avoid disclosure of information as well. There is not only formal international communication has need for WT2 Real-time Earphone Translator, this product can be also used in daily life, those young and gregarious people may also need it. Since they carry this earphone, they can talk with foreigners without learning their language and get familiar with them fast. We will write a custom essay sample on MM essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Considering the emotional benefits of the product as well. ( Baines, P., Fill, C. and Page, K., 2013 ) This high-tech product will not only help the communication become easier but can also let users feel upscale.By using breakdown method of segmentation, the customer groups can be determined with an essential and fundamental feature: having requirement of communicating with others by different languages frequently and having enough purchasing power. (L.P. Clarke, 1995)To satisfy this feature, international successful people like international businessman and tourists and rich young can be allocated to different customer groups.Some of established international tourists and businessman may prefer original methods to communicate with foreign clients such as hiring the dependable interpreter, so our customer must have the feature that willing to try new stuff and have finger on the pulse. As a result, the customer group of successful mans age can be determined as 30 to 50 years old with high income and career maturity. To another consumer group, their age can be easily defined as 18-25 sociable teenagers. Because young in this age stage has much more avant-garde consumption concept and would like to spend a huge amount of money to purchase upscale staff to show their power. (Baines, P., Fill, C., Rosengren, S., and Antonetti, P. 2017)London is one of the most famous international financial center in the world, which has much higher purchasing power and there is relatively more frequency international interactions than other places in UK, it is also a brilliant city for travelling. Therefore it will be more customers on housing ladder what satisfy the requirement of purchasing WT2 Real-time Earphone Translator in there.As international successful people, they are driving big brand business purpose vehicle because they already success enough with no need of showing off. They would like to attend a cocktail party and play elegant sports like goal to make contact with other successful people. This product can help them to make their work and travel become more efficiency and this upscale high-tech product can also reflect their success, strong practicability would be their optimal choice. On the contrary, the other consumer group rich young is happy to show off how rich they are. Therefore this consumer group p refer extravagant lifestyle, fancy cars and brand name clothes. This earphone is beneficial for young rich to show off and get honor from others to satisfy their vanity.WT2 Real-time Earphone translator can be used in both formal and informal talk, for international businessman, they can use this product in business meeting and daily communication; Tourist can solve the conversation issues by this product; For young rich, they can wear this earphone translator and get understand of foreigners words and makes socialising with foreigners easier. Success people used to concentrate on international news and financial magazines but rich young would like to follow fashion stars Instagram and Facebook, they do watch a lot fashion channel on Youtube as well. (The ACAM, 2017)The trend of globalization is becoming increasingly obvious nowadays, as an result, there is more conversation between different countries people. Learning new language is a brilliant way to keep mind sharp, but mens energy is limited, sometimes the input of learning a new language a nd its return is not proportional. Therefore WT2 Real-time Earphone translator can make communication become easier and enjoyable between people who dont know each others language. The WT2 Real-time Earphone translator contains six different languages what are English, French, Japanese, German, Chinese and Spanish. These languages contains 80% external population in UK. (Statistia, 2017)UK is one of the most famous multicultural countries, which means people live in there have a numbers of opportunities to interact with foreigners. As the UKs capital, perhaps it is unsurprising that London is the most linguistically multicultural part of the United Kingdom, Statista (2017) details 22.1 percent of its residents having a main language other than English. For both working or daily communication, language barrier is extremely problematic. As the pace of peoples life is speeding up, their living pressure is also getting higher, when they face the condition that need to talk with foreign people who cannot understand each others words, communication can only effect negatively and make embarrassed atmosphere. With this condition, understanding different languages is an essential requirement in this multicultural country. This product contains the most advanced technology in the world leads to high price setting as an upscale and high-tech product. It can translate different languages in real-time and help users to get rid of tedious manual operation. London is one of the city with the greatest purchasing power in the world, people live in there will desire this product more than other places not only because people in there is rich but London is also a multicultural city, there is numbers of people come from different countries speak different languages.After Brexit, there will be less interaction between Europe Union and UK, this may cause negative effect for WT2 Real-time Earphone translator because this product contains Germany, French and Spanish. After Brexit event, people come from German, France and Spain will be resistant to travel or living in UK which means this effect could decrease user group of this product. Opposite to this, there is an open policy to China such as Chinese can automatic ally change standard six months validity visit UK visa to 2 years validity visa freely. This policy can encourage the traveller from China increasing travel to UK, this is an increase of user group of WT2 Real-time Translator. Product Primary competitors Secondary competitorsWT2 Real-time Earphone Translator Google translator App Cambridge English DictionaryGlobal Voices interpreter company KKCL language schoolThe primary competitors of WT2 Real-time Earphone translator can be defined as Google translator application and Global Voices interpreter company. Google translator is a powerful application which contains 32 languages of speech-to-speech translation therefore this application can closely provide the same services with Earphone Translator and they have the most close positioning, target market and consumer group. This application is not only powerful in translation but also totally free which is its biggest advantage compare with Earphone Translator. But Earphone translator has its own strength, this product can get rid of tedious manual operation and the most essential thing is this is an Real-time translator, no delay in translation. Google translate needs long time to wait for translation and man ual operation which is its weakness. To compare with Google translate, Earphone translator need to focus on senior customer more because they need work or talk to be efficiently and they have the ability to ignore the price strength of Google translator.The Interpreter can provide the real-time translation like WT2 Real-time translator but it costs a lot as well and consumers may face moral hazard because if interpreter hide or change main information from the conversation can cause information asymmetry. Therefore the user of WT2 Real-time translator will not be bothered by this issue.The secondary competitors are Cambridge English Dictionary and KKCL Language School. These products can also solve translating problem indirectly because dictionary and language school both cannot translate in real time and need time period to search words in dictionary or learn a new language.With the trend of increasingly globalization and multicultural, the conversation between different counties will be risen. As a result, demand for translating different languages will be stimulated. Therefore WT2 Earphone have a promising field of market but it has to face the threaten from other competitors. The main resistance is from interpreters and translation applications. These two rivals both hold the price advantage compare with WT2 Real-time translator. But hiring interpreters does not suitable for daily talk and informal communication. There is also some potential moral hazard for hiring interpreters and translation application need tedious manual operation. As a result, WT2 Real-time translator can be defined as an upscale and high-tech product with its unique selling point- translating languages in real time and no need to worry about ethical issues and no longer waiting for translation.Reference ListACAM (2017) Trends in Youth Media Use HYPERLINK ;https://www.acma.gov. au/theACMA/acma-research-report-trends-in-media-use-by-children-and-young-people-generation-m2-usa-mcaf-2007-and-cpcla-2009-australia; https://www.acma.gov.au/theACMA/acma-research-report-trends-in-media-use-by-children-and-young-people-generation-m2-usa-mcaf-2007-and-cpcla-2009-australia Accessed: 26 July 2017Baines, P., Fill, C., and Page, K. (2013) Essentials of Marketing, chapter 2 Marketing Strategy Planning pp. 37-49.Baines, P., Fill, C., and Page, K. (2013) Essentials of Marketing, chapter 6 Business and Organizational Customers and Their Buying Behavior pp. 166-182.Baines, P. , Fill, C., Rosengren, S., and Antonetti, P. (2017) Fundamentals of Marketing, chapter 4 Marketing Environment and Strategy pp. 106-113Baines, P., Fill, C., Rosengren, S. , and Antonetti, P. (2017) Fundamentals of Marketing, chapter 5 Market Segmentation and Positioning pp. 127-137Clarke,L.P.,(1995) Market segmentation: Methods and applications. pp. 343-368Stacey, R.(2012) 15 Tips To Overcome Language Barriers Business 2 Community HYPERLINK ;https://www.business2community.com/travel-leisure/15-tips-to-overcome-language-barriers-0118452; https://www.business2community.com/travel-leisure/15-tips-to-overcome-language-barriers-0118452 Accessed: 16 January, 2012Statistia (2017) Languages in the United Kingdom Statistics ; Facts HYPERLINK ;https://www.statista.com/topics/2288/languages-in-the-united-kingdom/; https://www.statista.com/topics/2288/languages-in-the-united-kingdom/ Accessed: 05 August 2017

The History of Toy Inventions

The History of Toy Inventions Toy manufacturers and toy inventors use both utility and design patents, along with trademarks and copyrights. In fact, many toys especially video games take advantage of all three types of intellectual property protection. Toys as big business did not begin until after the 1830s, when steamboats and steam trains improved the transportation and distribution of manufactured goods. Early toymakers used wood, tin, or cast iron to fashion horses, soldiers, wagons, and other simple toys. Charles Goodyears method for vulcanizing rubber created another medium for manufacturing balls, dolls, and squeeze toys. Toy Manufacturers One example of a contemporary toy manufacturer is Mattel, an international company. Toy manufacturers produce and distribute most of our toys. They also research and develop new toys and buy or license toy inventions from inventors. Mattel began in 1945 as a garage workshop belonging to Harold Matson and Elliot Handler. Their business name Mattel was a combination of the letters of their last and first names, respectively. Mattels first products were picture frames. However, Elliot started making dollhouse furniture from picture frame scraps. That proved to be such a success that Mattel switched to making nothing but toys. Electronic Toys In the early 1970s, Pong, the first patented video game was a great hit.  Nolan Bushnell  created Pong along with a company named Atari. Pong debuted in  arcades and was soon ported to home units. The games Space Invaders,  Pac-Man, and Tron followed. As technology advanced, the dedicated single game machine was replaced by programmable machines that allowed different games to be played simply by exchanging a cartridge. Inventions in circuitry and miniaturization in the early 1980s produced handheld games. Nintendo, a Japanese electronics company, along with many others, moved into the video game market. Home computers created a market for games that were versatile, action-packed, challenging, and diverse. As our technology progresses, so does the complexity and diversity of our amusements. Once, toys simply reflected everyday life and activities. Today, toys create new ways of living and teach us to adapt to changing  technologies and inspire us to follow our dreams. The History of Specific Toys From Barbie to the yo-yo, learn more about how your favorite toy was invented Barbie DollCrayonsEtch-A-SketchFrisbeeHacky SackHula HoopLEGOMr. Potato HeadPlay-DohPuzzles, Board and Card GamesSilly PuttyTeddy BearsComputer and Video GamesYo-Yo

How Much Air Force One Cost

How Much Air Force One Cost Air Force One, the aircraft that transports the president of the United States, cost  about $2 billion to build and more than $200,000 to fly, according to federal spending records and published reports. Taxpayers pay for some or all of the Air Force One cost regardless of whether the presidents airplane is used for official trips or unofficial, political purposes. The two newest Air Force One airplanes, both models  747-8, are being outfitted by Boeing at a combined cost of about $3.9 billion and were to take flight in 2021. The White House determines whether use of Air Force One is for official or political purposes. Many times the Boeing 747 is used for a combination of events. Specific Air Force One Costs The $200,000-plus hourly Air Force One cost covers everything from fuel, maintenance, engineering support, food and lodging for the pilots and crew and other operational costs that include the use of special communications equipment. In addition to the hourly cost of Air Force One, taxpayers cover salaries for Secret Service staff and other assistants who travel with the president. Occasionally, when there are more than 75 people traveling with the president, the federal government will use a second passenger airplane to accommodate them. What is an Official Trip? Perhaps the most common example of official Air Force One use by the president is traveling across the United States to explain and win support for his administrations policies. Another is traveling overseas on official state business to meet with foreign leaders, such as President Barack Obamas 2010 trip on Air Force One to India. When a president travels on official business, taxpayers cover all Air Force One costs including food, lodging and car rentals, according to the Congressional Research Service. During official trips taxpayers also cover the cost of travel for the presidents immediate family and staff. What is a Political Trip? The most common example of a political trip on Air Force One is when the president travels to a destination in his role not as commander-in-chief but as de facto leader of his political party. Such travel would be to attend fundraisers, campaign rallies or party events. On the campaign trail, Obama and other presidential nominees have also gotten to use armored buses that cost more than $1 million each. When Air Force One is used for political purposes, the president often reimburses the government for the cost of food, lodging and travel. The president or his election campaign pays back an amount that is equivalent of the airfare that they would have paid had they used a commercial airline, according to the Congressional Research Service. According to The Associated Press, though, the president or his campaign does not pay for the entire Air Force One operation cost. They pays an amount that is based on the number of people board the airplane. Taxpayers still pick up the cost of Secret Service agents and the operation of Air Force One. Political and Officials Trips The a president and his family and staff travel on Air Force One for a combination of political and officials purposes, they typically reimburse taxpayers for the part of the trip that is considered campaigning. For example, if half of the presidents trip is spent raising money for his or another officials election, he or his campaign will reimburse taxpayers for half the cost of his travel, food and lodging. There are gray areas, of course. When they travel and appear in public to defend their policy positions, the difference between their official duties and their activities as leaders of their political party can be difficult to assess, the Congressional Research Service state. As a result, the White House decides the nature of travel on a case-by-case basis, attempting to determine whether each trip, or part of a trip, is or is not official by considering the nature of the event involved, and the role of the individual involved.

HR Field Research Paper Example | Topics and Well Written Essays - 1250 words

HR Field - Research Paper Example According to the essay in recent years, this field has attained significant importance throughout the world, as the human resourcing jobs are detrimental in performance evaluation of any organization. Human resourcing as the name suggests, adds a human or people approach to the ways the organizations develop and function in daily life. This profession has gone through substantial changes in recent years and now holds the credit for being one of the best career choices in terms of career growth and progression, salary and benefits, and career outlook. The types of job include both the internal and external to the organization job, as well as the specialist and the generalist human resource practitioners.  This paper outlines that  many organizations enjoy human resource services by the external service providers or the outsourced human resource professionals whereas; other organizations prefer the internal human resource department to carry out the HR jobs and tasks. Generalists u sually have knowledge and expertise on every aspect and perspective of business however, the specialists professional have advanced expertise and greater knowledge on a few aspects of the HR environment. The HR professionals usually hold degree or certification in Human Resource Management however; degrees in related fields of study are beneficial and productive in this regard as well.  The HR field offers steady jobs throughout the career ladder of a human resource professional and bears substantial fruit in every phase or point in one's career.

HCM621-0804A-01 Ethics, Policy, and Law in Health Care Management - Essay - 7

HCM621-0804A-01 Ethics, Policy, and Law in Health Care Management - Phase 3 Discussion Board 2 - Essay Example Confidentiality laws and professional rules of behaviour allow the provider to release medical information only when it is required for your care, required by law, or necessary for the administration of your plan or support the providers programs or operations that evaluate quality service. Let you participate with your health care providers in health decisions and have them give you information about your medical condition and your treatment options, regardless of benefits coverage or cost. Health care provider should fulfill its obligations to its members in order to have a mutual relationship. By doing this the provider can achieved its goal in strengthening consumer confidence. The provider should provide its consumer with effective ways to address their concerns, and encourages them to take an active role in improving and assuring their health. In order to reaffirm the importance of a strong relationship between patients and their health care providers the provider should respect their consumers’ rights. And vice versa the consumer should be cooperative enough in order for the provider to give the needed and required services. Consumers want to be treated with respect and fairly. To provide and maintain a quality health care system the consumer and the provider should have a mutual respect. Cases wherein there is discrimination on the services provided should be given focused. One important factor that a consumer is very particular of is the assurance that their identity should be treated with confidentiality. The provider can disseminate information about the consumer only if needed and required by law. On the other hand the consumer should also give respect to the provider. The consumer should be cooperative enough in order to help the provider to give services that they needed. The consumer should also do its part in order to have a better

A clash of cultures :: English Literature

A clash of cultures The two main stories which have a negative end are â€Å"The Train from Rhodesia† and â€Å"The Gold Legged Frog†. Both of these stories include the aspect of â€Å"a clash of culture† which acts as a catalyst for the negative endings. â€Å"The Train from Rhodesia† incorporates the aspect of two cultures from different parts of the world coming together. This story is an allegory and outlines the clash of cultures when white people come into black people’s land and exploit them. The story is about a young couple who are on holiday and they have bought lots of souvenirs. At the platform the young women is attracted to a skilfully carved lion. The young woman doesn’t buy the lion since she thinks that the price is too high. When the train starts to leave the platform the old black man comes running after the train and sells the lion to the young man at half the original price. The young man tells her wife about his success and tries to please her but the young women reacts differently; she is furious at her husband. The young women is angry at her husband for humiliating the old man and making him run after the train, on top of that giving him less than half price for the lion. She feels that the price paid does not reflect the creativity and time spent on carving the lion. An alternative interpretation of this situation could be that the young woman was actually angry at her self. â€Å"The heat of shame mounted through her legs and body and sounded in her ears like the sound of sand pouring†. This quote could mean that the woman was actually angry at her self for not buying the lion at full price in the first place, after all her husband was only trying to please her and didn’t think how he was exploiting the poor black man. In this story symbolism is also a main aspect; â€Å"†¦, and the lion, fallen on its side in the corner.† The lion symbolises the exploitation of black men, emphasises how inferior black man are thought of and that at the end of the day skilful work created by black men is just thrown aside. The writer presents the details of the surroundings and the black people living in poverty through the young woman’s eyes; â€Å"Out of the window, on the other side, there was nothing; sand and bush; a thorn tree.† This strong imagery which we discover through the woman’s eyes means that we feel even more sympathetic towards the black and poor people

Bluetooth Applications

BLUETOOTH APPLICATION ABSTRACT In the current scenario the world is plagued by accidents which are primarily due to human errors in judgment and hence thousands of lives are lost. These accidents can be avoided if only there was a mechanism to alert the driver of approaching danger. This can be done by monitoring the distance between nearby cars and alerting the driver whenever the distance becomes too short. This is precisely the aim of this paper.In this paper we propose the use of Bluetooth Technology by which we can check the speed of the car whenever it comes dangerously close to any other vehicle up front, thereby saving very many lives. CONTENTS: 1. INTRODUCTION 2. ROAD ACCIDENT STATISTICS 3. OPERATION 4. AUTOMATIC BRAKING SYSTEM 5. REPRESENTATION OF OUR IDEA 6. CONCLUSION 7. REFERENCES INTRODUCTION Since Bluetooth devices are capable of communicating with eight other devices simultaneously we can monitor and check the speeds of up to eight cars simultaneously, thus preventing accidents.Thus if we have two Bluetooth enabled devices in two cars the devices automatically communicate with each other when they come in the range of up to 100 meters of each other. The range is dependant on the power class of the product. Power transmission rates vary in many Bluetooth devices depending upon the power saving features available in a particular unit, bandwidth requirements, transmission distance. The statistics of road accidents is tremendous and highlights the need for such a system. The following is a statistic on the number of road accidents occurring each year.ROAD ACCIDENT STATISTICS OF INDIA 1970-2003 | |   |   |   |   |   |   | |Sl. No. | |Source:   Data received from States/UTs. | s OPERATION Because of traveling at high speeds there is a possibility of having accident. The figure 2 shows that when two cars or more come within the distance of 10 km at high speeds there is a possibility of having accidents. The Bluetooth radio is a short dist ance, low power radio operating in the unlicensed spectrum of 2. GHz and using a nominal antenna power of 20 dBm. [pic] At the 20 dB the range is 100 meters, meaning equipment must be Within 100 meters to each other (about 328 feet) to communicate using the Bluetooth standard. With the help of this technology we can send data to the eight devices. The group of eight devices is known as piconet. Here we have a piconet and a scatternet, in the piconet M is the master and S1 to S7 are the slaves [pic] Radio communication is subjected to noise and interference, as the 2. 4 GHz frequencies are shared between the all device in piconet.So the Bluetooth specification has solved this problem by employing what is called as spectrum spreading, in which the Bluetooth radio hops among different frequencies very quickly. There are 79 hops starting at 2. 402 GHz and stopping at 2. 480 GHz, each of which is displaced by 1 MHz. The Bluetooth avoids interference by hoping around these 79 frequencies 1600 times per second. So in order to avoid it we use bluetooth equipped car, in which each car have bluetooth transmitter and receiver. And the every car should have mini computer to monitor the relative position of the car with the other car. pic]When any car comes close together bluetooth device sends warning signal to the car. Based on the type of warning signal received the computer sends signal to the brake control system to slow down the speed of the car. There are two types of control signals. First type of signal control the speed of the car and the second type of signal is to overtake the car which is moving forward. Schematic diagram of car: [pic] AUTOMTIC BRAKE SYSTEM: The automatic brake system is the next generation braking system for controlling the speed of the car.On receiving the control signal from the traveling car the computer inside the car manipulates the signal and gives control signal to the braking system. There are four main components to an automatic brak ing system: †¢ speed sensors †¢ pump †¢ valves †¢ controller [pic] Automatic braking pump and valves The computer constantly monitors the distance between each of these cars and when it senses that the car is getting too close it moves the hydraulic valves to increase the pressure on the braking circuit, effectively increasing the braking force on the wheels.If the distance between two vehicle is within the 100m the Bluetooth devices get enabled and if the distance come closer within 10m the automatic braking system takes the control. After the speed of the car is reduced and distance increased the hydraulic valves decreases the pressure on the braking circuit, thus effectively decrease the braking force on the wheels. The following steps show the various functions of the hydraulic valves: †¢ in position one, the valve is open; pressure from the master cylinder is passed right through to the brake. in position two, the valve blocks the line, isolating that b rake from the master cylinder. This prevents the pressure from rising further should the driver push the brake pedal harder. †¢ in position three, the valve releases some of the pressure from the brake.REPRESENTATION OF OUR IDEA In the figure 7 when car A and car B come within the range of 100m both the Bluetooth devices get enabled and if any one of the car comes too fast then the bluetooth device sends a warning signal to the other car and it processes the signal and gives it to the automatic braking system. pic] CONCLUSION: The Bluetooth technology is being widely adopted by the Industry leaders. The possibility for new applications is very exciting with this Versatile technology. It provides a simple, logical answer to all the Problems-which is built a single common radio into every mobile computer, then neither do companies have to worry about WAN, nor do communication companies need to worry about building external cables. The Bluetooth communication device will thus be a small, low powered radio in a chip that will talk to other Bluetooth enabled products.Bluetooth has been designed to solve a number of connectivity problems experienced by the mobile workers & consumers. Thus, this technology helps make the electronic devices more user friendly and helps address various other problems like accidents. ———————– Fig 1 CAR 1 CAR 6 CAR 4 CAR 3 CAR 7 CAR 8 CAR 5 CAR 2 MINI COMPUTER INSIDE THE CAR Fig 2 M S72222222 S1 M2 S2 S1 M1/S S1 S1/S3 M1 S3 Fig 3 Fig 4 Fig 5 Fig 6 Within 10m Sends warning signal Receives signal and control the speed of car Fig 7